PL Purely Listed

Why Standards Featured Directory

No greenwashing. Just materials.

Find truly natural, plastic-free products.

Purely Listed is a curated directory of natural-fiber clothing brands, built for shoppers who want cotton, linen, hemp, wool, silk, alpaca, and fewer hidden synthetics.

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60+ clothing brands Fiber filters Transparent scores

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92 Purely Score

✓ 100% natural-fiber options

✓ no polyester / nylon / acrylic filter

✓ plastic-free packaging flag

✓ where-to-buy links

Why this exists

Most “eco” shopping still hides plastic.

Modern clothing is full of polyester, nylon, acrylic, elastane, recycled PET, plastic trims, and vague sustainability claims. Purely Listed separates marketing from materials so shoppers can make faster, cleaner choices.

We start with clothing because fiber content is concrete, searchable, and easy to compare. The long-term goal is to expand into bedding, kitchen, baby, cleaning, personal care, and other plastic-free consumer categories.

Standards

Simple scores. Clear tradeoffs.

The score is a prototype research signal, not a certification. Always confirm exact product labels before purchase.

A+

Strict natural

100% natural-fiber options, strong plastic-free positioning, clear materials, and minimal synthetic trims.

Strong fit

Mostly natural materials with limited synthetic use in specific products or components.

Good candidate

Natural-fiber products are available, but shoppers need to check blends and product-level details.

Comparison only

Primarily plastic-based, vague disclosures, or not aligned with the Purely Listed standard.

40%

Materials

Natural fibers rewarded; polyester, nylon, acrylic, spandex, elastane, and recycled PET flagged.

20%

Plastic-free design

Packaging, trims, elastic alternatives, finishes, and low-plastic product design.

15%

Certifications

Signals such as GOTS, OEKO-TEX, Fair Trade, RWS, B Corp, and similar third-party standards.

15%

Transparency

Clear fiber percentages, supply-chain details, packaging detail, and source links.

10%

Durability

Repair programs, classic basics, long-wearing fibers, and care guidance.

Featured brands

Start with strict natural-fiber leaders.

View full directory →

Natural fiber clothing brands

Use this prototype directory as a research starting point. Verify exact fiber percentages before buying.

Search brands Fiber

All fibers

Cotton

Linen

Hemp

Wool / Merino

Alpaca

Silk

Bamboo / viscose

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Purely Listed

A prototype directory for natural-fiber and plastic-free product discovery.